www.mbluxuryhome.com
www.mbluxuryhome.com

Redefining Luxury. Expanding Brands Without Borders.

Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.

Redefining Luxury. Expanding Brands Without Borders.

Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.Redefining Luxury. Expanding Brands Without Borders.

who we are

MB LUX GROUP IS A GLOBAL BRAND CONSULTANCY FOUNDED BY HASSAN BENABID. WITH TWO DECADES OF LEADERSHIP IN LUXURY FRAGRANCE, BEAUTY, AND LIFESTYLE, WE CRAFT STRATEGIES AND PRODUCTS THAT RESONATE ACROSS CULTURES AND INDUSTRIES. POWERED BY A DEDICATED IN-HOUSE TEAM SPANNING CREATIVE DIRECTION, GRAPHIC DESIGN, WEB DEVELOPMENT, PRODUCT INNOVATION, AND STRATEGIC COMMUNICATIONS WE ELEVATE BRANDS WITH PRECISION, ARTISTRY, AND SCALE.

Two Decades of Global Luxury Leadership

OUR FOUNDATION IS EXECUTIVE LEADERSHIP ACROSS THE WORLD’S MOST PRESTIGIOUS MAISONS. FROM SIGNATURE FRAGRANCE LAUNCHES TO SKINCARE INNOVATION AND HOME SCENT COLLECTIONS, WE DEFINE MODERN LUXURY WITH CULTURAL INTELLIGENCE AND COMMERCIAL IMPACT ACROSS EUROPE, ASIA, THE MIDDLE EAST, AND THE AMERICAS.

THE VISION BEHIND MB LUX GROUP

FOUNDER HASSAN BENABID IS AN EXECUTIVE LEADER WITH OVER 20 YEARS SHAPING ICONIC BRANDS. HIS CAREER INCLUDES SENIOR ROLES AT L’ORÉAL AND ESTÉE LAUDER, STEERING COLLECTIONS FOR TOM FORD BEAUTY, KILIAN, FRÉDÉRIC MALLE, GIORGIO ARMANI, YSL, VALENTINO, PRADA, AND MORE.


TODAY, HASSAN LEADS A MULTIDISCIPLINARY TEAM THAT TRANSLATES VISION INTO INFLUENCE EXTENDING LUXURY BEYOND BEAUTY INTO FASHION, LIFESTYLE, INTERIOR DESIGN, FINE JEWELRY, PREMIUM SPIRITS, AND GLOBAL EVENTS.

HERITAGE COLLABORATIONS

WHERE STRATEGY MEETS CREATIVITY

MB LUX GROUP IS A BOUTIQUE CONSULTANCY DEDICATED TO LUXURY BRANDING, INNOVATION, AND GLOBAL EXPANSION. OUR INTEGRATED TEAM DELIVERS END-TO-END CAPABILITY—FROM BRAND IDENTITY AND PRODUCT CREATION TO DIGITAL ECOSYSTEMS AND PR ALIGNMENT—ENSURING EVERY PROJECT UNITES ARTISTRY WITH MEASURABLE GROWTH.

Core Expertise and Services:

  • BRAND IDENTITY & POSITIONING
  • PRODUCT DEVELOPMENT (FRAGRANCE, SKINCARE, HOME SCENTS)
  • CREATIVE DIRECTION & DIGITAL DESIGN (WEBSITES, VISUAL SYSTEMS, PACKAGING, PRESENTATIONS)
  • LUXURY BRAND EXPANSION (FASHION, LIFESTYLE, INTERIOR DESIGN, FINE JEWELRY, PREMIUM SPIRITS, EVENTS)
  • GLOBAL MARKET STRATEGY (EUROPE, ASIA, MIDDLE EAST, AMERICAS)

SERVICE SPOTLIGHTS

FRAGRANCE DEVELOPMENT

FRAGRANCE DEVELOPMENT

FRAGRANCE DEVELOPMENT

SIGNATURE SCENTS THAT EMBODY IDENTITY CREATED WITH LEADING FRAGRANCE HOUSES TO ENSURE ARTISTRY, PERFORMANCE, AND INNOVATION.

SKINCARE & BEAUTY

FRAGRANCE DEVELOPMENT

FRAGRANCE DEVELOPMENT

WHERE LUXURY MEETS SCIENCE: PRODUCTS ALIGNED TO BRAND DNA, MARKET POSITIONING, AND GLOBAL CONSUMER RELEVANCE.

HOME SCENTS – CUSTOMIZATION WITH DISTINCTION

HOME SCENTS – CUSTOMIZATION WITH DISTINCTION

HOME SCENTS – CUSTOMIZATION WITH DISTINCTION

FROM CANDLES AND DIFFUSERS TO ARCHITECTURAL AMBIENT SOLUTIONS, WE DESIGN SENSORY PROGRAMS THAT TRANSFORM SPACES INTO EXPERIENCES.

CREATIVE DIRECTION & DIGITAL DESIGN

HOME SCENTS – CUSTOMIZATION WITH DISTINCTION

HOME SCENTS – CUSTOMIZATION WITH DISTINCTION

OUR DEDICATED STUDIO DELIVERS IDENTITY SYSTEMS, PACKAGING, WEBSITES, PRESENTATIONS, AND CAMPAIGN IMAGERY WITH TIMELESS RESTRAINT.

OUR PARTNERS IN BEAUTY, FRAGRANCE, AND LIFESTYLE

BEYOND HERITAGE, MB LUX GROUP PARTNERS WITH VISIONARY CLIENTS TODAY TO BUILD BESPOKE COLLECTIONS AND BRAND IDENTITIES ACROSS BEAUTY, LIFESTYLE, INTERIORS, SPIRITS, EVENTS, AND REAL ESTATE. EACH COLLABORATION REFLECTS OUR COMMITMENT TO LUXURY BRANDING AND INNOVATIVE EXPANSION.

SELECTED PARTNERSHIPS:

YOUR BRAND. ELEVATED WITHOUT LIMITS.

LUXURY IS MORE THAN A PRODUCT IT IS AN EXPERIENCE. WE PARTNER WITH BRANDS TO CREATE LEGACIES THAT TRANSCEND INDUSTRIES AND GEOGRAPHIES, ENSURING OUR CLIENTS ARE NOT ONLY SEEN, BUT REMEMBERED.

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